And That Could Spell Trouble for Other Snow Brands
By: Devon O’Neil
To those outside the snowsports world, the news on October 4 barely registered. K2 Sports, one of the most storied brands in U.S. skiing, was up for sale. Again. Just a year before, its behemoth parent company, Jarden, was absorbed by an even bigger behemoth, Newell Brands, in a $15 billion deal. Now the ski industry’s heritage manufacturer stared down an uncertain future.
