The Outdoor Industry Has Too Many White Dudes

By: Joe Jackson

The outdoor world has a diversity problem. Few places is this fact more evident than at the biannual industry trade show Outdoor Retailer in Salt Lake City. Almost everybody on the floor looked like me—a white dude from Oregon—right down to the flannel shirt and trucker cap. Thankfully, lots of people in this industry are trying to change that. I talked to five of them at last week’s show to find out what they’re doing to make this corner of the world broader and more inclusive.

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